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About me

When I switched into the beauty sector in 2004, after having completed my hotelerie programme, I couldn’t have imagined just diverse, sometimes how turbulent and above all exciting the next few years of my life would be...

Already at the age of 18 I was able to be self-employed. Three years later two work colleagues and I bought the Beauty Garden, in which I was employed since I started working. It was fun working in a team, but it also had its challenges and I learned a great deal during that time.

After an accident in 2009, we decided to sell the business. I took this situation as an opportunity to make my ideas and dreams a reality.

Being a creative person, who loves change and to travel, I had already come up with my own visions of the ideal beauty studio and the way I want to work with my clients. In my private hours I had already started formulating some of these ideas, but I didn’t want to leave others to chance just yet.

Knowing that I needed professional assistance, I came in contact with the team at iVision, who are now my neighbours in the Else-Züblin-Strasse. The designed my logo, business cards and webpage.

ueber_unsI knew that I wanted the name BEAUTY-QUEEN, but was sure about one thing: that the logo could not simply be a crown. I thought that was just too simple. Lo and behold, when I met with the team at iVision they presented the idea of a crown.

I left that meeting with the idea of exactly what I didn’t want and went home to wait for the finished design.

As we all know today, in the end it did turn out to be a crown, simple but meaningful, clearly conveying the name and image, I want to present.

Now my customers give me crowns in all their shapes and forms — from cards to lamps to actual crowns — at Christmas and for my birthday.

It’s so nice to see all these different crowns being brought into connection with my business!

There are also other companies with simple logos, like the apple with a bite taken out of it. However, when I go shopping I don’t think about that company when I see apples, even though I’m a huge fan and own a great many of their products.

I must admit that I am now very proud of my logo and the reaction that it elicits from people.

I could tell many similar stories about things that happened when starting up BEAUTY-QUEEN. For example, how I came to the location.
When I visited the location in the Else-Züblin-Strasse, I noticed just how bright and spacious it was. Almost four meter ceilings are hard to top. I immediately contacted the rental agency and asked for the contract. Already in my head I could picture what the area would look like once the cafés and other small businesses moved in and the park just a stone’s throw away.

Who would have thought that everything would have come together: the floor laid, furniture delivered and set up, the homepage gone live, telephone and internet connection set up, my work utensils all in their place, the decorations perfectly fitted, and the business cards delivered?

I sure didn’t.

But everything unfolded perfectly and on June 17, 2009, I was able to open up the shop as planned and without a hitch and welcome my customers.

Now, two years later, I’m seeing that lively and creative neighbourhood I’d dreamed of coming to life. I’m excitedly looking forward to what the next few years will bring.

Kind regard

Jennifer Fasciati
BEAUTY-QUEEN


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